Marketing Practice

The marketing practice
that measures itself.

We don't run campaigns. We run revenue. Cost per signed case. Cost per booked patient. Cost per AUM dollar. Cost per pursuit won. Reported quarterly, in your systems.

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What We Run

Six capabilities. One model.

Most marketing agencies sell channels. Famaash runs them as a single attribution model converging on the outcome metric your industry uses.

№
Capability
How it expresses across industries
01
Brand
Verbal identity, visual identity, photography, partner profiles
02
Web
Conversion-engineered sites, sub-2s mobile, schema markup, AMP-grade landing
03
SEO
Topical authority by case type and city, specialty, sector, practice area
04
GEO (AI Search)
Citation tracking in ChatGPT, Perplexity, Google AI, Claude
05
Paid Acquisition
Optimized to outcome metric, not CPC
06
OOH & Content
Strategic placement, editorial publishing, partner thought leadership
Practiced Across Four Industries

One practice, four playbooks.

Personal Injury

+47% retainers Q-over-Q

An anchor PI client, Northeast US

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Healthcare

$11M attributed revenue per quarter

An anchor cardiology MSO, Mid-Atlantic

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Financial Services

$340M new AUM in 12 months

An anchor RIA, Greenwich CT region

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Management Consulting

200+ engagements analyzed

Tier-1 strategy firms, anonymized

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The metric that lands on the partner's desk is the only one that ever mattered.

Most marketing agencies report on what they can measure cheaply. Clicks. Impressions. Bounce rate. None of those answer the partner's question.

Famaash builds the attribution model alongside the campaigns. Every marketing dollar tagged at source. Every lead routed through intake. Every retainer, patient, AUM dollar, or pursuit win traced back to its origin channel and campaign.

The number that ships to the partner each quarter is industry-specific: cost per signed case in PI, cost per booked patient in healthcare, cost per AUM dollar in financial services, cost per pursuit won in consulting. Same model. Same accountability. Different metric.

How An Engagement Works

Three phases. Ninety days to compounding.

I
Days 1–14

Audit

We model your current cost-per-outcome using 90 days of historical data, audit existing creative, map every external vendor.

  • Cost-per-outcome baseline
  • Vendor consolidation map
  • Creative audit document
II
Days 15–60

Channel Activation

We rebuild the funnel one channel at a time. Web first, then SEO and GEO, then paid, then OOH if relevant. Attribution wired in before each launch.

  • Conversion-engineered site live
  • GEO citation tracking baseline
  • Paid attribution model deployed
III
Day 61+

Quarterly Cadence

Cost-per-outcome report ships every quarter. Underperforming channels are paused or restructured within the quarter they fail.

  • Quarterly cost-per-outcome report
  • Channel-by-channel attribution
  • Forward quarter spend recommendation
The Marketing Audit

See what marketing should be costing you.

Calculate my revenue leak → See our approach