Before the engagement, the firm’s eight partners were authoring proposals between 9pm and 2am because the day belonged to delivery. The win-rate was thirty-eight percent, but the partners had no honest read on which losses were price, which were fit, and which were preventable in the proposal itself.
The first decision was an NDA executed before any historical proposal moved. The audit identified that 42% of losses traced to the same three preventable failures: weak references, generic team pages, and pricing packs that read as boilerplate.
The proposal-operations team went live in Week Three. First-draft turnaround moved from seven days to thirty-six hours. The references library was built in parallel and the pricing packs were rebuilt by service line in Week Five.
The firm now runs at a 62% proposal win-rate. New ARR moved from $3.1M annually to $8.4M, on the same partner headcount. The CPQO report is the document the managing partner walks into the partners’ meeting holding.