Personal injury practice

The operating partner
for personal injury
firms.

Marketing, intake, case operations, and the dashboard above all three. One accountable team. One bill. Cost per signed case, reported quarterly.

SOC 2 HIPAA ABA Op. 512 UPL Indemnified Attorney-reviewed 50-state Compliant
What we cover

Five PI sub-practices.
One operating partner.

Famaash supports the full plaintiff PI book. Each sub-practice is operated by a Famaash team trained on its case-type taxonomy, its insurer playbook, and its medical record patterns.

01

Auto & MVA

Typical case profile

Rear-end, intersection, rideshare, and commercial vehicle. Sixty to eighty percent of most PI books.

How Famaash supports it

Multilingual intake in English, Spanish, Arabic. Insurer-specific demand letter templates. Medical lien negotiation desk.

02

Slip-Fall & Premises

Typical case profile

Retail, residential, and commercial property. Statute and notice requirements vary by jurisdiction.

How Famaash supports it

Notice-letter automation. Premises owner identification. Surveillance evidence triage.

03

Trucking & Commercial

Typical case profile

FMCSA implications, multi-defendant complexity, federal preemption questions.

How Famaash supports it

DOT records pull. ELD data preservation letters. Multi-state coordination.

04

Medical Malpractice

Typical case profile

Statute of limitations strict. Expert witness costs high. Certificate-of-merit requirements vary.

How Famaash supports it

Pre-suit screening. Expert witness coordination. Medical record indexing.

05

Premises & Workplace

Typical case profile

Slip-fall edge cases, third-party employer liability, workers compensation interaction.

How Famaash supports it

Comp-to-PI conversion analysis. Third-party tortfeasor identification.

What we run for PI firms

Four things every PI firm has to get right.

One operating partner runs all four under your name, under your supervision, with one number to call when something matters.

01

Client Acquisition

Be the first name they remember.

  • Brand
  • Web
  • SEO + GEO
  • Paid
  • OOH
  • Content
Learn more →
02

Intake & Conversion

Every call. Every hour. Every language.

  • 24/7
  • EN ES AR
  • UPL-Safe
  • Mid-Call e-Sign
Learn more →
03

Case Operations

The work that buries your team, done.

  • PI-Certified
  • EOR
  • 30-Day Start
  • Bench-Replaceable
Learn more →
The PI operations stack

What we run inside your firm.

A different cut from the four capabilities. This is the role-by-role, deliverable-by-deliverable view of what Famaash embeds.

Layer Roles & Systems Deliverable Cadence
Acquisition SEO leads, paid leads, GEO citation tracking, OOH placement, content calendar. Weekly performance · Monthly attribution review
Intake AI front-line agent, bilingual human take-over, retainer e-sign flow, UPL-safe scripts. Live, 24/7 · Sub-30-second SLA
Pre-Litigation Demand letter writers, medical records indexing, lien-reduction specialists. Per-case · Attorney-reviewed
Case Management Paralegals, case managers, status update cadence, client communication. Per-case · Client-portal accessible
Reporting Cost-per-signed-case reports, source attribution, specialist scoring. Quarterly partner-meeting deliverable
Live Transcript 04:52 / Maria J. / Auto, NJ

CallerI was rear-ended on the Garden State Parkway. They said it was a FedEx vehicle.
SpecialistI'm so sorry that happened. Are you somewhere safe right now, Maria?
CallerI'm at urgent care. My neck and lower back are bad.
SpecialistGot it. Did the police take a report at the scene?
CallerYes, the officer is here now. He said the report number is 2024

0/100
Lead score
Sentiment: Comfortable
The layer above everything

Watch every call as it happens. Take over the moment it matters.

Live transcripts. Live scoring. One click, and the line is yours. The first product that opens the black box between marketing dollar spent and retainer signed.

0
UPL incidents since foundingAttorney-reviewed scripts, ABA Op. 512 compliant from the first call
<1 sec
Take-over latencyFrom your click to live on the line, partner voice authoritative
Quarterly
CPSC reportCost per signed case, by source, campaign, specialist, every 90 days
Written into the contract

Five promises. Every one in the MSA.

Most agencies make claims. We codify ours. Each promise below is a numbered clause in the master service agreement, with the metric, the measurement window, and the remedy spelled out.

<30sec
Calls answered

First ring to live human or AI, 24/7/365.

<4hrs
Retainer delivered

Qualified lead to signed e-sign, business hours.

<3days
Staff replaced

Bench specialists already certified for your matters.

0incidents
UPL incidents

Attorney-reviewed scripts, ABA Op. 512 compliant.

90dcadence
CPSC reported

Cost-per-signed-case by source, campaign, specialist.

All five codified in § 4 of the Famaash MSA · full text on request
The quarterly deliverable

The report most firms have never seen.

Every quarter, Famaash ships a single editorial document to the managing partner. Cost per signed case, broken down by source, campaign, and specialist. This is the artifact your partner meeting opens with.

Sarofiem & Antoun LLC
Anonymized · Jersey City, NJ
Q4 2025
Prepared by Famaash Operations
By Source
Google Paid
$1,840
Google Organic
$1,210
ChatGPT / Perplexity
$980
OOH (NJ Tpke)
$3,400
Referral
$0
Direct
$640
By Campaign
NJ Auto Q4
$1,610
NJ Spanish-Lang Q4
$920
Premises Liability Q4
$4,200
By Specialist
A. Rivera (intake)
$2,140
K. Adwale (intake)
$2,310
M. Ortiz (intake)
$2,080
Q4 CPSC $2,180
vs Q3 −12%

Q4 CPSC continued the downward trend driven primarily by the OOH placement on the NJ Turnpike outperforming model.

Gold standard
$2,180
Q4 CPSC, Sarofiem & Antoun
Industry median
~$3,700
Plaintiff PI firms, US
Pre-Famaash baseline
~$5,400
Anchor engagement, Q3 2021
50-State Compliance

Every state. Every statute. Tracked.

Statute of limitations, comparative fault structures, contingency fee caps, advertising rules. Famaash maintains a per-state compliance matrix updated quarterly — built around ABA Op. 512, with attorney-reviewed scripts and UPL indemnification carried in every MSA.

State SoL (Auto) Fault Rule Fee Cap Lien Notice UPL Rule
New Jersey 2 yrs Mod. Comp. (51%) 33⅓% sliding Hospital 30d RPC 5.5
New York 3 yrs Pure Comp. 33⅓% sliding Lien specific RPC 5.5
Texas 2 yrs Mod. Prop. (51%) None Hospital 21d TX Rule 5
Florida 2 yrs (post-tort reform) Mod. Comp. (50%) 33⅓% to $1M LOP rules vary RR Rule 4
California 2 yrs Pure Comp. None MC lien specific RPC 5.5
Illinois 2 yrs Mod. Comp. (50%) None Hospital 30d IL Rule 5.5

Per-state matrix maintained quarterly · 50 states tracked · Updated against statute changes within 30 days of enactment

Client impact

What firms tell us, in their own numbers.

Four firms. Four cities. Outcomes measured in their own systems, not ours.

Client impact

Before Famaash, calls were going to voicemail after 5pm. Now the AI answers everything in English, Spanish, and Arabic and we sign retainers while we sleep.

M. Sarofiem, Esq.
Managing Partner | Sarofiem & Antoun
Jersey City, NJ
Client outcomes
+47%
Retainers signed QoQ
The growth that pays for everything
22sec
Average intake answer time
Down from 42 hours pre-Famaash
3
24/7 multilingual coverage
Captured leads in English, Arabic & Spanish
#1
In “PI lawyer in Jersey City, NJ”
Cited in ChatGPT, Perplexity, Google AI
Client impact

My intake was a black box. Calls came in, calls went out, and once a quarter I’d ask my office manager which marketing was working. She’d shrug. Famaash didn’t just answer the phones, they answered the question I’d been avoiding for two years.

James Vasquez, Esq.
Managing Partner | Vasquez Injury Law
Clifton, NJ
Client outcomes
+34
Retainers / month net new
The ones we used to lose to voicemail
6 → 1
Vendors replaced
One contract, one operator, one bill
12h/wk
Reclaimed partner time
What partners do when they aren’t chasing intake
Live
Source-level attribution
The black box, opened
Client impact

My partners and I were drowning in admin. Within sixty days the Famaash team was running our intake, our demand letters and our lien negotiations. We finally got back to lawyering.

Eileen Brennan, Esq.
Senior Partner | Brennan & Hayes
Boston, MA
Client outcomes
60d
To full back-office takeover
Intake, demands, lien negotiations
11
Headcount returned to law work
Partners stopped running operations
42h/wk
Hours back per partner
Replaced with strategy, not admin
SLA
Five promises in the MSA
Service credits if any one is missed
Client impact

The Command Center was the first product that ever showed me, in real time, which Google ad produced which retainer. I stopped paying for the campaigns that don’t sign cases. Period.

Anika Patel, Esq.
Managing Partner | Patel & Garcia
Houston, TX
Client outcomes
100%
Ad-to-retainer attribution
Every signed case tied to its source
31%
Wasted ad spend cut
Campaigns that never produced a retainer
Live
Source visibility
Per campaign, per source, per dollar
Quarterly
CPSC report cadence
Every 90 days, by source
The anchor engagement

One firm. Four years.
The case study that built the playbook.

Sarofiem & Antoun LLC, Jersey City NJ, has been the anchor client for our PI operating system since Q3 2021. Every capability shown above was prototyped, refined, and standardized in their book. The numbers below are theirs.

Year 1 → Year 4
3.2×
Signed cases per month

From 28 signed-case avg in Q3 2021 to 89 in Q4 2025. Same partner headcount, same office.

CPSC trend
−59%
Cost per signed case

$5,400 baseline to $2,180 in Q4 2025. Driven by source-attribution rigor and OOH placement optimization.

Intake SLA
<30s
Sustained, 4 years

Bilingual (English / Spanish) front-line. Zero lapses through holidays, hurricanes, system migrations.

UPL incidents
0
Across 4 years

2,800+ retainer paths run through attorney-reviewed scripts. Indemnification carried, never invoked.

Famaash isn’t a vendor we manage. They’re the operating layer underneath the firm. The CPSC report we get every quarter is the document our partner meeting opens with — nothing else in the firm gets that level of attention because nothing else needs to.
Mina Sarofiem
Managing Partner, Sarofiem & Antoun LLC
Anchor client since Q3 2021

The Sarofiem & Antoun playbook is now the standard onboarding package for new PI clients — modified for their jurisdiction, their case mix, their book.

Trusted by leading PI firms across the country
Sarofiem & AntounJersey City, NJ
Delgado Trial GroupMiami, FL
Brennan & HayesBoston, MA
Patel & GarciaHouston, TX
Vasquez Injury LawClifton, NJ
The first 90 days

From signed MSA to running the firm with you.

Four phases. Each one ends in a deliverable you can audit, not a status update. By day ninety, every promise in § 4 is live and measurable.

I
Days 1 to 14

Foundation

We learn your firm the way a senior associate would, then put it on paper.

  • Discovery interviews with each partner
  • Practice-area scope and case mix locked
  • UPL-safe scripts attorney-reviewed
  • Filevine, Smokeball or MyCase mapped
II
Days 15 to 30

Stand-up

The intake line goes live. The first PI-certified specialists join your team under our entity.

  • 24/7 EN ES AR intake live
  • First case-load handed off to bench
  • Mid-call e-sign deployed
  • Command Center read-only access
III
Days 31 to 60

Throughput

Marketing comes online. Demand letters and lien negotiations start moving against measurable cycle times.

  • Paid, SEO and GEO campaigns shipping
  • Demand letter cycle under 14 days
  • Lien negotiations in queue
  • Lead scoring tuned to your case fit
IV
Days 61 to 90

Reporting

The first cost-per-signed-case report lands. From here, every quarter is a board-ready document.

  • First CPSC report delivered
  • Source attribution end-to-end
  • Full take-over capability live
  • Quarterly partner review on the calendar
One partner, end to end

The whole firm, run as one intelligence.

Six fragmented contracts collapse into one accountable team. Marketing knows what intake hears, intake knows what case ops needs, and the dashboard above all three ties every dollar to a signed case.

See all four capabilities
Marketing
Intake
Staffing
Practice Software
Demand Letters
Analytics

Selective by design

We onboard a limited number of PI firms each quarter.

Famaash isn't for every firm. We work with PI partners who want to scale, who care about compliance, and who've felt the pain of fragmented vendors. We have to be selective, to deliver what we promise.

If that's you, the next step is an audit. We'll show you exactly how many leads your firm is missing right now and what they were worth.


Annual revenue leak estimate

See exactly how many leads
your firm is missing.

Three minutes. Four questions. We estimate exactly how much signed-case revenue is leaking out of your firm every year, by source, by stage, by language. You leave with a printable report. No meeting. No commitment.

3 Minutes4 QuestionsNo CommitmentNDA-First