When someone in your market searches Google, asks ChatGPT, or sees a billboard at 2am, you are the firm they call. Acquisition that is optimized to signed cases, not clicks.
Most marketing agencies sell channels. Famaash runs them as a single attribution model that converges on cost per signed case.
Single attribution model · One Famaash team · Cost per signed case is the only metric reported to the partner
Cost per signed case is the only acquisition metric that matters for a PI firm.
Cost per click measures impressions. Cost per lead measures form fills. Neither tells a managing partner what a signed retainer actually cost.
The math at most PI firms is broken at the source. The marketing agency reports CPL of $180 and calls it a win. The intake team converts 22% of those leads. The firm signs 6% of the conversions. The actual cost per signed case is closer to $13,600. The partner sees neither number.
Famaash collapses the funnel into a single quarterly report. Every dollar spent on acquisition, every lead generated, every retainer signed, sourced and attributed back to channel, campaign, and intake specialist.
The number that lands on the partner's desk is the only one that ever mattered. Cost per signed case. Quarterly. Tracked against the prior quarter, the prior year, and the engagement baseline.
73% of high-intent legal queries now run through AI search engines. Most PI firms are not cited in any of them. Famaash engineers your content for retrieval, then tracks citations weekly.
Real channel performance from a Famaash anchor PI client. Q4 2025. Anonymized only where contractually required.
Q4 CPSC of $2,180 is 41% below the PI industry median. The OOH billboard underperforms model on CPSC but contributes disproportionately to brand recall, surveyed separately. GEO is the highest-efficiency channel by signed case.
We model your current cost per signed case using 90 days of historical data, audit your existing creative for brand consistency, and map every external vendor currently touching acquisition.
We rebuild the funnel one channel at a time. Web first, then SEO and GEO, then paid, then OOH if relevant. Every channel ships with attribution wired in before launch.
The CPSC report ships every quarter. Every channel gets reviewed against signed cases, not impressions. Underperforming channels are paused or restructured within the quarter they fail.
When Famaash began the anchor engagement in Q4 2021, the firm was running paid search through a regional marketing agency, organic SEO through a freelancer, and had no AI search presence at all.
The CPSC baseline came back at $5,400 per signed case. Half the leads from the paid agency were going to voicemail after 5pm. The OOH billboard on the regional turnpike was generating recognition but not measurable signed cases, because no one was tracking it back through intake.
Famaash's first decision was to consolidate. The paid agency, the SEO freelancer, and a content writer were collapsed into a single Famaash team. The website was rebuilt for sub-2-second mobile and bilingual conversion. GEO tracking went live in week 9, surfacing that the firm was already cited for one Spanish-language prompt in Google AI Overviews and nowhere else.
By Q3 2023, the firm was ranked #1 in ChatGPT for the lead practice-area-and-city prompt in its market. By Q1 2024, the OOH billboard was the second-highest-converting source by signed case, because intake was finally attributing it. CPSC has held under $2,500 for three consecutive quarters.
Three minutes. Four questions. We model your current CPSC across paid, organic, GEO, and OOH against industry benchmarks. You leave with a printable report.