Insights

Research, benchmarks, and operating notes from the field.

Original research from Famaash engagements. Industry-specific operating benchmarks. Field notes from operators.

Citation share, generative search, 42 PI firms

Personal Injury Research

The 73% problem: how AI search is rewriting law firm marketing.

Generative search engines now handle 73% of high-intent legal queries. Most PI firms are not cited in any of them and are not tracking the gap. We analyzed citation share across ChatGPT, Perplexity, Google AI Overviews, and Claude for 42 PI firms over nine months. The findings reset the marketing brief.

Famaash Research Team · April 2026

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Healthcare · Benchmarks

Why referral response time predicts patient lifetime value.

An 18-month study across 12 specialty groups found patients lost to slow referral response had 6× lower lifetime value than patients booked within 30 minutes.

Famaash Healthcare Practice · March 2026

Financial Services · Operating Notes

Compliance content that doesn't read like compliance.

FINRA-aware drafting frameworks for advisor-facing content. How to write something that passes review on the first round and still gets read.

Famaash FS Practice · March 2026

Management Consulting · Research

The analyst-augmentation playbook.

What 200 engagements taught us about which case-team workflows benefit from AI augmentation and which don't.

Famaash Consulting Practice · February 2026

Personal Injury · Benchmarks

Cost per signed case, the only marketing metric that matters.

Why CPL and CPC fail PI economics and how to model CPSC across paid, organic, GEO, and OOH channels.

Famaash Research Team · February 2026

Operating Notes

What we tell every firm in week one.

Notes from anchor-client onboardings. The audit findings that surface in the first conversation, regardless of industry.

Founder's desk · January 2026

Healthcare · Research

BAA-first intake: why HIPAA architecture beats HIPAA retrofits.

Most healthcare AI intake systems were built for marketing first and PHI second. The mistake costs more than the implementation.

Famaash Healthcare Practice · January 2026

The operating partner for personal injury firms.

Patient acquisition. Referral capture. Clinical workflow AI.

Acquisition, advisor productivity, compliance-aware content.

AI research. Analyst augmentation. Partner-pipeline support.

Research, benchmarks, and operating notes from the field.

The 73% problem: how AI search is rewriting law firm marketing.

Why referral response time predicts patient lifetime value.

Compliance content that doesn't read like compliance.

The analyst-augmentation playbook.

Cost per signed case, the only marketing metric that matters.

What we tell every firm in week one.

BAA-first intake: why HIPAA architecture beats HIPAA retrofits.

Research, benchmarks, and operating notes from the field.

The 73% problem: how AI search is rewriting law firm marketing.

Why referral response time predicts patient lifetime value.

Compliance content that doesn't read like compliance.

The analyst-augmentation playbook.

Cost per signed case, the only marketing metric that matters.

What we tell every firm in week one.

BAA-first intake: why HIPAA architecture beats HIPAA retrofits.

One email per quarter.Original benchmark data.

One email per quarter.
Original benchmark data.