Reach the clients
your advisors actually want.

Niche-targeted SEO, marketing-rule-aware paid search, gated thought leadership, and centre-of-influence outreach for RIAs, regional banks, private wealth practices, and insurance brokerages. Measured against AUM, not impressions.

The problem

Lead-volume metrics do not survive a household-minimum filter.

Most wealth and insurance practices are spending on cost-per-lead and cost-per-click metrics that disqualify out at the suitability check. The practice ends a quarter with hundreds of leads and a handful of qualified households.

The leak is not at the top of the funnel. It is at the qualification layer, the household-minimum check, KYC pre-fill, and the screening that decides whether an advisor calendar should ever be touched.

Famaash measures every dollar against cost per qualified household: leads that cleared screening and landed at or above the practice minimum on an advisor’s calendar.

How we run it

Four channels, one qualified pipeline.

Niche search, gated thought leadership, COI motion, and a qualification call centre that screens before the advisor sees the calendar.

01

Niche search

SEO and paid search around the niches your practice actually wants. Physicians, business owners, executives, family offices, divorcees-in-transition.

02

Gated thought leadership

White papers, planning guides, and webinars built to attract qualified households and supervised against marketing-rule requirements.

03

COI motion

Centre-of-influence development with CPAs, attorneys, and bank lenders. Quarterly COI reviews, not coffee meetings.

04

Qualification call centre

Inbound and outbound suitability screening, KYC pre-fill, and advisor calendar booking. Only above-minimum households make it through.

Anchor results

A multi-family RIA, $4.2B AUM.

CQH
$1,180
Down from $3,600 baseline
Net new AUM
$340M / yr
Up from $110M
Qualified households
+182%
Year over year
Methodology

Ninety days from supervisory map to first CQH report.

IDays 1 to 14

Audit & supervisory map

  • Supervisory queue mapped to your CCO workflow
  • Baseline CQH modelled from prior 4 quarters
  • Niche selection by AUM segment
  • CRM and books-and-records integration
IIDays 15 to 60

Activation

  • Niche search live and indexed
  • Gated content first drafts in CCO queue
  • COI outreach motion live
  • Qualification call centre staffed
IIIDay 61 onward

Quarterly cadence

  • First CQH report ships at Day 90
  • Channel mix re-balanced quarterly
  • COI review quarterly
  • Annual variance review
Related financial services capabilities

Continue exploring the practice.

The financial services audit

See where your pipeline
is leaking.

A four-question audit benchmarked against the Famaash anchor engagement. Numbers in your inbox the same day.