Be the practice
patients choose first.

Service-line SEO, paid search, and physician-referral outreach engineered for multi-site groups, MSOs, and regional health systems. Every channel measured against cost per booked patient, not impressions.

The problem

Patient acquisition is measured against the wrong line.

Most multi-site groups optimise against cost per lead, cost per click, or form fills. None of these survive contact with a real patient pipeline.

Between the form and the visit sit insurance verification, prior authorisation, scheduling friction, and a no-show rate that varies by service line. The honest acquisition cost is the patient who actually shows up, and most groups have no read on that number, by source, with any rigour.

Famaash measures patient acquisition against cost per booked patient, reported quarterly by service line, source, and referring physician.

How we run it

Four layers, one accountable team.

A complete acquisition motion: strategy, channels, content, and the analytics layer that closes the loop on bookings.

01

Service-line strategy

Per-service-line positioning, geo prioritisation, payor mix, and competitive landscape mapped against your existing footprint and capacity.

02

Paid + organic channels

Service-line SEO, Google paid search, healthcare-vertical media, and condition-specific landing pages built to convert.

03

Physician referral outreach

Direct-to-referrer outreach, referring-physician scorecards, lunch-and-learn coordination, and referral-relationship tracking.

04

Booking analytics

Closed-loop CPBP reporting, no-show modelling by service line, and source-level attribution down to the referring physician.

Anchor results

A 4-hospital regional system, eighteen months in.

CPBP
$340
Down from $880 baseline
Attributed quarterly
$11M
On a flat marketing budget
Service lines live
8
Cardiology and ortho first
Methodology

Ninety days from BAA to first CPBP report.

IDays 1 to 14

Audit & BAA

  • BAA executed before any access
  • Baseline CPBP modelled from prior 4 quarters
  • Service-line capacity audited
  • EHR integration mapped
IIDays 15 to 60

Activation

  • Service-line SEO live and indexed
  • Paid search live across priority lines
  • Referring-physician outreach begins
  • Booking analytics layer live
IIIDay 61 onward

Quarterly cadence

  • First CPBP report ships at Day 90
  • Channel mix re-balanced quarterly
  • No-show rate reviewed by service line
  • Annual variance review
Related healthcare capabilities

Continue exploring the practice.

The healthcare audit

See where your pipeline
is leaking.

A four-question audit benchmarked against the Famaash anchor engagement. Numbers in your inbox the same day.